Happy New Year, everyone! I actually love making resolutions…probably because I try not to be too hard on myself if I fall a little short. Trying is the operative word. And I’m always inspired when friends (like Debbi Florence) actually fulfill every last resolution that they make. I guess my personal philosophy is every little bit that I do to chip away at my resolutions helps me become a better person, a better mom, a better spouse, a better friend…and a better marketer.
Yes, a better marketer! (You didn’t think I’d actually write something for this blog that wasn’t tied into marketing somehow, did you?)
So while you’re ruminating about your 2007 writing goals, give some thought to your marketing goals this year.
Consider these career-delving questions:
- What is the gift you are giving to your readers (future or existing) with your work?
- Where do you see yourself in 5 years as a writer? 10 years? (Are you scaling the bestseller lists? Are you writing the best work you possibly can, lists and accolades be damned? Are your readers clamoring for more of your work?)
- What is the one thing that you are most afraid of doing in terms of book promotions? (Is it public speaking? Is it talking to booksellers? Is it chatting up your book because you feel that’s icky?)
And then think about what you can do that feels good and right to you that can help you achieve those career goals. For instance, could you take a public speaking class? Could you start a database of your fans? Could you clear out a week to visit all your local booksellers?
Really, for every 3 writing goals you have, try to make 1 marketing goal. Have fun!
- Current Mood: enthralled