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Happy New Year, everyone!  I actually love making resolutions…probably because I try not to be too hard on myself if I fall a little short.  Trying is the operative word.  And I’m always inspired when friends (like Debbi Florence) actually fulfill every last resolution that they make.  I guess my personal philosophy is every little bit that I do to chip away at my resolutions helps me become a better person, a better mom, a better spouse, a better friend…and a better marketer.

 

Yes, a better marketer!  (You didn’t think I’d actually write something for this blog that wasn’t tied into marketing somehow, did you?)

 

So while you’re ruminating about your 2007 writing goals, give some thought to your marketing goals this year.

 

Consider these career-delving questions:

  1. What is the gift you are giving to your readers (future or existing) with your work?
  2. Where do you see yourself in 5 years as a writer?  10 years?  (Are you scaling the bestseller lists?  Are you writing the best work you possibly can, lists and accolades be damned?  Are your readers clamoring for more of your work?)
  3. What is the one thing that you are most afraid of doing in terms of book promotions?  (Is it public speaking?  Is it talking to booksellers?  Is it chatting up your book because you feel that’s icky?)

 

And then think about what you can do that feels good and right to you that can help you achieve those career goals.  For instance, could you take a public speaking class?  Could you start a database of your fans?  Could you clear out a week to visit all your local booksellers? 

 

Really, for every 3 writing goals you have, try to make 1 marketing goal.  Have fun!

Comments

( 7 comments — Leave a comment )
kellyrfineman
Jan. 3rd, 2007 06:35 pm (UTC)
Have I told you how much I love your posts?

Also, today I'm feeling smug(ish) because I have some marketing plans on my list already, including my first school visit (coming soon), my first time judging a competition, my first proposals are in for speaking at a seminar. Now to find some more ideas to add to the list. Thanks for getting me thinking!
justinaheadley
Jan. 6th, 2007 05:01 am (UTC)
Oh, thank you for telling me you like these posts, Miss Kelly! I bow down at your marketing prowess. I think what you're doing for 2007 is awesome.
kellyrfineman
Jan. 6th, 2007 05:32 pm (UTC)
*Dances around in glee*
queen_of_ocd
Jan. 4th, 2007 04:47 am (UTC)
Those are excellent questions!
justinaheadley
Jan. 6th, 2007 05:03 am (UTC)
Oh, thanks! I realized I skirted the finances question, which is something that girls never talk about, but should. So another question should be: how much would you love to make from writing so that you're free to write full-time?
d_michiko_f
Jan. 4th, 2007 04:15 pm (UTC)
Thanks for the praise, but I feel the need to point out that I didn't meet all my 2006 Writer Resolutions. ;) And I have yet to post my 2007 Writer Resolutions. Still pondering them!

Love your blog and your fabulous marketing advice! Keep it up! Thank you!
justinaheadley
Jan. 6th, 2007 05:04 am (UTC)
Oh, let's just face it. You're Ms. Inspiration for all of us, D!
( 7 comments — Leave a comment )

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